Size Really Does Matter…for ETFs
Via Abnormal Returns:
We are no strangers to the world of ETFs, but the following observation took us by surprise. A single fund, the iShares MSCI Emerging Markets Index Fund (EEM) generates some $240 million in revenue per annum for its sponsor. Ian Salisbury at WSJ goes on to note how lower trading costs have kept EEM on top against its much thriftier competitor the Vanguard Emerging Markets Stock ETF (VWO). In short, size matters in the ETF industry. And by industry, we mean industry.
There certainly are benefits to size in the ETF world, but there is a downside as well. Funds that were originally thought to be niche products have in some cases have seen explosive growth. This growth has put pressure on their ability to produce the returns they set out to generate. Therefore owning an ETF that invests in gold, commodities, or junk bonds is not the same thing as holding the underlying asset(s).
In some of these cases the ETF industry has tried to take something that is complex and make it seem simple. Unfortunately something can get lost in the translation. In addition the issuance of an ETF can change the dynamics of a market, something not always contemplated prior to a fund launch.
That is not to say that being too small in world of ETFs is not a problem as well. We have written about the risks of so-called orphan or “zombie ETFs” that are too small and illiquid. One need not look far to see that a broad swath of the ETF industry is potentially on the chopping block.
…ETFs can be a wonderful tool for investors, but ETFs are also a business. A big business. If you want to continue playing in the ETF sandbox make sure you know the distinction between a good ETF and a bad ETF. Because the ETF sponsors are not going to tell you which is which.
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