This is a great article by Paul Larson of Morningstar.com on how investing is as much an exercise in controlling emotions as harnessing the intellect. Mr. Larson covers eight emotions. I provide a summary here:
Anchoring
Anchoring is the act of latching on to a given piece of information and using that as a point of reference for making decisions. Unfortunately, many investors anchor on things that are irrelevant to a business’s value, such as their own personal cost basis in a given stock or the 52-week trading high. Rather, we should focus on the thing that matters the most, the estimated future cash flow of a company.
Availability Bias
This mental shortcut concerns the relative importance of information. The importance our minds attach to information is correlated to how often we see the information. If we see and think about something often, our brains attach greater importance to it.
Endowment Effect
People place a higher value on things that they already own than things they do not own. Meaning, we would sell our possessions at a much higher price than at which we would buy the very same possessions if we did not already own them.
Sunk Cost Aversion
Sunk costs are costs that cannot be recovered once incurred. Once something is paid for in either time or money, our instinct is that we must soldier on and get some benefit for the expense, lest we feel like we are wasting resources. This is a variation of loss aversion, which is a concept that says people feel the pain of a loss at double the magnitude they feel the pleasure of a gain of the same amount. Two tips here. First, if a stock is clearly worth far less than what we originally paid for it, we should be willing to sell if today’s price is above our estimate of current value; that we are realizing a loss should be irrelevant to the decision. Second, if we spend several hours to research a given opportunity, we should still be willing to walk away. Our instinct will be to like the opportunity since we just spent time on it, but our goal should be to have rationality outweigh instinct.
Herd Behavior
Our deepest instincts tell us that there is safety in numbers. Beyond having a desire to do what is perceived to be socially acceptable, we often believe others have useful information from which we can take cues. After all, we all like to be liked, and the bigger group may know something we don’t. Simply, if “everybody’s doing it,” we feel the pressure to take that same action, whatever it may be. Plus, with investing being an activity where having incomplete information is the norm, this instinct to take cues from others can be amplified.
Recency Bias
We live in the here and now, and the ability to contemplate things far in the past and/or future is a uniquely human ability that requires higher cognitive functions. Yet our instincts can still get the better of us on occasion. Recency is the tendency to weigh recent events much more heavily into our decision-making than more distant events. It is a sort of mental short-sightedness where we think much more about our current situation than the much broader historical perspective. This can cause us to assume that the current state of the world–good or bad–persists into the future, rather than reverting to a long-run mean.
Confirmation Bias
Our brains inherently do not like conflict; they prefer to have a consistent, harmonious view of the world. They are wired to avoid cognitive dissonance–having two different ideas that are incompatible with each other. Our instinct is to search out information that confirms our existing views, accepting data that plug neatly into our preconceived biases, while rejecting data that do not support what we already think. Information that is consistent is processed more easily and does not increase stress.
Overconfidence
It’s an unfortunate fact that people tend to believe that their skill level is much higher than what it is in reality. For instance, the vast majority of drivers believe their driving ability is above average, even though this is statistically impossible. Unfortunately, Lake Wobegon is but fiction, and there is not a place where “all the women are strong, all the men are good-looking, and all the children are above average.”
This positive illusion we carry about ourselves allows us to be, as the famous book is titled, “Fooled by Randomness,” and attribute positive outcomes to our personal skills rather than luck or a trend over which we really had no control. Overconfidence can help us get through the stresses of our lives, but it can be deadly in the world of finance by causing one to overplay his or her hand.
Read the full article to learn more about each emotion
Related: Why Smart People Make Big Money Mistakes And How To Correct Them: Lessons From The New Science Of Behavioral Economics